• Newlane

People want products with purpose

A 2018 study found that over 50% of consumers aged between 16 and 54 were willing to pay more for sustainable or “Green” products over cheaper equivalents. But is paying more really necessary? There are many brands out there, particularly in sportswear, that are making greener choices without bumping up their prices. Girlfriend Collective, Peak+Flow, and even Adidas are among some who are already beginning to embrace the future of sustainability.

Girlfriend Collective

The athleisure and fitness clothing brand, Girlfriend Collective, make clothing from recycled plastics. Their leggings are made from either 25 water bottles or recycled fishing nets in an effort to clear up landfills and oceans from unnecessary waste. Clothing is specifically made from plastic called Polyethylene Terephthalate (PET). PET is stripped down to chips and washed thoroughly, placed into a spinning mill, washed again, and then dried. Once dried the PET chips are sent to a storage silo and heated into long strands to be chipped down further into pellets. These pellets are reheated for the final time and stretched into superfine threads to be spun together with yarn, ready to be knitted into the various types of clothing. The result is trendy, sustainable and versatile clothing that costs no more than big-brand alternatives.


Peak+Flow are a fitness and sportswear brand with sustainable DNA weaved throughout all their operations. They tackle sustainability in a unique way. Their belief is that clothing sustainability is not just about using environmentally friendly or renewable materials, but about creating clothes that are built to last, are cross functional and reduce the amount of clothes needed in a wardrobe. This idea means that fewer clothes overall are actually manufactured: Clothes are robust, so there is no need to refresh your wardrobe, and cross-functional so they can be worn for multiple occasions. Peak+Flow’s clothing is made from recycled ocean plastic, industry waste and plastic bottles. They also give back to their factory workers in Sri Lanka by paying above minimum wage for entry-level operators and living wages for senior operators, along with a creche for onsite childcare, a central fund for supporting workers, and onsite water treatment facilities. Despite the fact that their philosophy of buying less already helps save money, the products they offer are not much more expensive than the likes of other well-known brands.


World renowned brand, adidas, have also began implementing sustainable initiatives to positively impact the environment. Since becoming a founding member of Parley for the Oceans in 2015, adidas have implemented Parley’s A.I.R (Avoid, Intercept, Redesign) strategy into their business with the goal of removing all virgin polyester in their supply chain by 2024. The key points of the strategy include: Avoiding the use of certain plastics, Intercepting plastics before they reach the ocean, and Redesign future products with new sustainable methods. This strategy has already seen adidas ditch single-use plastic, such as the use of plastic bags and microbeads, as well as the creation of their Parley line using recycled ocean plastic for clothes and footwear. And while adidas are not always known for their cheap prices, there is only minor differences in pricing between their standard line of products and those that are made from sustainable material.

At Newlane we believe today more than ever, that it’s essential for us all to consider our environmental as we go about our business - and this drives everything we do. Worldwide just 17% of riders use a helmet, even though wearing one reduces risk of serious head injury by almost 70%. We have created the Newlane to enable people to feel safe as they make sustainable travel choices and use a product manufactured from recycled materials when they do.

If you’re interested in being among the first people to own our helmet, sign-up using the form below now to join our crowdfunding campaign on Indiegogo and get a 59% early-bird discount.

#helmets #oceanplastic #brandswithpurpose